: Well, on the surface, it may look obvious: A company of Google's size could give Blogger the resources we needed to do things better, faster, bigger. It's been a long eleven+ years since we started the company, and not all of them were very fun. We had been making serious progress over the last year or so, but bootstrapping (growing without funding) is always a slow process, and we were a long way from where we wanted to be. We wanted to offer a better service. And with Google, it wasn't just their size, of course. They had clearly done an incredible job building their technology and business, and we'd been big fans.
However, that doesn't mean it was an easy decision. We'd seen many small companies doing interesting things die (or at least become uninteresting) after getting acquired. It was only after becoming convinced that: a) There were sensible, cool, powerful things we could do on the technology/product side with Google that we couldn't do otherwise; and b) It was a good company, run by people we liked, who wanted the same things we did (i.e., they wouldn't screw up Blogger or make our lives miserable).
We became convinced both of these were the case rather quickly after thinking about the product side and talking to lots of Googlers. Also, Google liked our logo. And we liked their food.
